What is a visual page editor?
A visual page editor is a tool that lets you build a web page without writing code, by dragging and dropping components on screen. What you see is what appears on the site.
This editor is built into the IMFLEXI admin panel. You don't need to install a separate program, open a separate account or touch theme files. Landing pages, campaign pages, category header areas and information pages are all built with it.
What can you do?
- Add blocks: Drag ready-made blocks onto the page, such as banners, image galleries, text areas, videos, product lists, coupon cards, countdowns and forms.
- Connect products to the page: Link a product list block to a specific category, a campaign group or products you pick by hand. Stock and prices stay up to date automatically.
- Change the layout: Adjust the number of columns, spacing, alignment and order right on screen.
- Mobile and desktop preview: Check how the page looks on phones and computers before it goes live.
- Draft and publish: Save the page as a draft and publish it when it's ready.
Why does it matter?
In e-commerce, timing is sales. A campaign idea is born on Monday and needs to be live by Friday. If building the page depends on an outside agency or the development team's queue, the opportunity slips away. The editor removes that dependency: your marketing team builds the page and publishes it themselves.
There is no theme lock either. On hosted platforms you can often only fill in the areas the theme allows; moving a section or creating a new layout requires a theme developer. In IMFLEXI, page layout is in your hands.
How is brand consistency maintained?
Freedom doesn't mean clutter. During setup, your brand's colors, fonts and block styles are defined. The blocks in the editor carry these styles, so pages look on-brand no matter who builds them. We describe our design approach for corporate identity on our corporate website page as well.
Works together with SEO
The title, description and URL of every page built with the editor are managed separately. Page content is generated in a clean structure that search engines can read. You can support meta tags and content suggestions with the AI-assisted SEO tools. We can also help on the digital advertising side to drive traffic to your campaign page.
Frequently asked questions
Do we need design skills to use the editor?
No. The ready-made blocks come already styled for your brand; you just drag them in and write the content. During setup we give your team a short training session.
Can I undo a page I've messed up in the editor?
Since pages are saved as drafts, you can work without touching the live version. You preview the page before publishing it.
What if we need a custom block?
If there's a layout you use often, we add it as a new ready-made block; from then on your team can drag and drop that one too.
Let's hear how your marketing team works and set up the editor to match: contact.