Build your online store without hitting the limits of an off-the-shelf platform.

The platform is what really matters in e-commerce

Today there are plenty of ways to open an online store: subscription-based hosted platforms, open-source software, or a storefront on a marketplace. In the early days, any of them seems good enough. The trouble starts when sales pick up or when your business doesn't fit the standard mold — showing dealers their own prices, letting customers configure a product themselves, pulling stock from your ERP, or opening a second store or language.

On hosted platforms, the answer to these requests is usually "there's a plugin for that" or "you can do it through the API." As plugins pile up they start to conflict, something breaks with every update, and keeping the site running becomes a job in itself. That's why we start every e-commerce project by choosing the right platform first.

More detail: How to choose an e-commerce platform

Flexible e-commerce with IMFLEXI

IMFLEXI is Globya's own boutique e-commerce platform, designed for brands that keep running into the walls of ready-made templates. Its main features:

• Multiple stores, languages and currencies from a single admin panel
• Retail (B2C) and dealer or wholesale (B2B) sales on the same platform
• Unlimited custom product fields, with filtering on those fields
• A visual page editor for changing layouts without writing code
• AI-assisted SEO suggestions and draft product descriptions

Because we own the platform, we never tell you "the platform doesn't allow it." We look at what you need and build it in the right place, the right way.

Marketplace, payment, shipping and ERP integrations

An online store never works alone. Orders are charged through a payment system, handed to a carrier, and stock and prices have to match your accounting or ERP system. If you also sell on marketplaces, stock, price and order data must stay consistent across every channel.

IMFLEXI's built-in marketplace, payment and shipping integrations cover most of this flow. If you need a connection to a system specific to your company, our integration team joins in as part of the same project. That way, the whole journey of an order — from the website to the invoice — is set up by one accountable team.

More detail: Marketplace, payment and shipping integration

Custom orders with a product configurator

Some products don't sit on a shelf in one standard form: materials cut to size, sets assembled piece by piece, furniture where the customer picks the color and accessories. For these products, the usual "size and color" options aren't enough, and the price changes with every choice.

KitBuilder, the product configurator in IMFLEXI, lets customers build the product step by step and see the price instantly. It cuts down the back-and-forth of quotes over the phone and email, and it reduces the risk of wrong orders.

More detail: Custom orders with a product configurator

Legal requirements and KVKK

Every business selling online in Türkiye has obligations to meet: a pre-contract information form, a distance sales contract, information about the right of withdrawal, personal data protection, a cookie notice and consent for commercial messages. Showing these in the right place and at the right step is both a legal matter and a matter of trust.

These steps are built into every e-commerce site we deliver. Requirements under KVKK (Türkiye's Personal Data Protection Law) are never left out, and they come at no extra charge.

More detail: Legal requirements for an e-commerce website

The same team after launch

The day an online store goes live is not the day the work ends — it's the day it begins. In the first weeks, we watch together which products get viewed, at which step carts are abandoned and whether anything goes wrong at checkout. Before campaign periods, we check how the site behaves under load and prepare the platform for it if needed.

SEO and AI visibility for search engines, digital advertising to get more from your ad budget, and hosting for your servers and backups all sit under the same roof. When something goes wrong, you know exactly who to call; nobody has to figure out which vendor is responsible.

How we work

1. Introduction: Over the phone, we listen to what you sell, who you sell to and which tools you use today.
2. Preliminary analysis: We map out your product structure, order flow and integration needs.
3. Written proposal: Scope, timeline and deliverables are made clear, and the price is included in this proposal.
4. Setup and data migration: Products, categories and customer data are moved over, and integrations are tested.
5. Launch and support: After launch, we track performance together and plan the next improvements.

Since 2000, we have delivered more than 850 projects across 14 industries. Having worked with companies of very different shapes, from retail to manufacturing, we know the needs of retail and e-commerce businesses as well as what it takes for a manufacturer to start selling direct.

To talk about your project, call +90 850 432 55 13, email info@globya.com.tr or leave a message on our contact page.

Frequently asked questions