Your patient's trust begins on the screen.

In healthcare, digital communication runs on different rules than in other industries. When patients or their relatives research a doctor, a treatment or a clinic, they look for both information and trust; at the same time, the limits of promotion and advertising in healthcare are set by regulation. A good clinic website meets both needs: it informs patients without exaggeration, makes booking easy and protects health data carefully. Globya stands by you as your digital IT consultant while striking that balance.

Typical digital problems in healthcare

• The line between information and advertising is blurry. Phrases like "the best" or "guaranteed results," or before-and-after photos, can run afoul of regulations; sites built without knowing this carry risk.
• Missing doctor information. Specialty, education and experience aren't on the site, so patients have to research the doctor on other platforms.
• Booking by phone only. Patients calling after hours can't get through, and the call center gets jammed at peak times.
• Health data is collected through ordinary forms. Details about a patient's complaint go through a plain contact form to an inbox anyone can read.
• No patient information content. Frequently asked questions before and after treatment are explained on the phone again every time.

How do patients search?

Healthcare searches cluster around symptom, treatment and location:

• "dental implant clinic çankaya"
• "pediatric eye doctor appointment"
• "physical therapy center open on weekends"
• "how many months do braces take"
• "dermatologist open on saturday"
• "orthodontist reviews"

Answering informational questions ("how many months does it take," "does it hurt") with plain, doctor-approved content helps patients and also makes the practice a trusted source in search engines and in the answers of AI assistants. This content should state clearly that it is not a substitute for medical advice.

What a clinic website needs

• Doctor profiles: specialty, education, areas of interest
• Treatment and service pages in plain, measured and informative language
• An online booking or appointment request system that shows available times
• Patient information pages: before and after treatment, frequently asked questions
• Opening hours, directions, parking information, a map
• Partner institutions and insurance information (if any)
• A secure, encrypted form for health data and storage with restricted access
• Multilingual pages (for providers that accept international patients)
• Texts and images that have been checked for regulatory compliance

On a healthcare website, the most effective sentence isn't "we're the best" but a clear answer to the patient's question.

How Globya's services fit

Corporate website: With doctor and treatment pages, patient information sections and a booking flow. The new site is ready within the first 10 days; your current site stays live during that time.

Custom software: Practice-specific needs such as booking calendars for multiple doctors and branches, reminder messages and patient pre-registration forms.

KVKK compliance: Health data is a special category of personal data under KVKK (Türkiye's Personal Data Protection Law). Forms, storage location, access permissions and privacy notices are set up with this in mind.

Business email: Patient correspondence runs through secure addresses controlled by the practice, not through personal email accounts.

SEO and GEO: Local visibility by neighborhood and specialty, and a content plan that answers patients' questions.

A note on KVKK and regulations

Under KVKK, health data counts as a special category of personal data and needs stricter protection. The adequate measures the Personal Data Protection Board prescribes for special categories of data (such as encryption, access logs and staff confidentiality undertakings) should be taken into account. In addition, promotion and advertising in healthcare are restricted by Ministry of Health regulations; misleading or comparative statements, or statements that guarantee results, should be avoided. We prepare the texts with this sensitivity and leave final review to you and, if needed, your legal advisor. In the work Globya delivers, KVKK requirements are never left out, and there is no extra charge for them. For details, see our approach to KVKK.

Success indicators

Where to start?

1. List your doctors' specialties and the practice's key services.
2. Write down the ten questions patients ask most often on the phone; these form the backbone of your information pages.
3. Determine how appointments are booked today and which software they are kept in.

We prepare the texts, but every piece of medical content is approved by the relevant doctor before it goes live. This step is essential for both patient safety and regulatory compliance.

Frequently asked questions