Online, the construction industry is made up of two different worlds. The first is contractors and developers who sell projects; their customers are people buying an apartment, an office or a shop, and the decision takes months. The second is companies that manufacture or distribute building materials; their buyers are architects, installers, dealers and hardware stores. A construction company website and a building materials catalog do different jobs, but what they share is trust. Globya works as the digital IT consultant for companies in both of these worlds.
Typical digital problems in construction and building materials
For contractors and developers:
- Completed projects are missing from the site or shown only as renderings; there are no real photos of delivered buildings.
- Floor plans, square meters and delivery dates for projects on sale are out of date.
- Inquiries to the sales office are limited to names jotted down on the phone; nobody follows them up.
For building materials companies:
- The product range is wide, but technical values (density, thermal conductivity, fire rating, dimensions) can't be searched on the site.
- Architects and design offices look for technical data sheets, detail drawings or performance declarations; when they can't find them, they switch to another brand.
- Dealers still receive the price list by email as an Excel file.
How do customers search?
- "new 3+1 apartment project for sale in Çankaya, Ankara"
- "housing projects with 2027 delivery"
- "exterior wall insulation materials"
- "A1 fire rated insulation board"
- "wholesale ceramic tile dealer"
- "ready-mix concrete company" or "prefab building manufacturer"
Someone looking for a home searches by neighborhood and number of rooms; a professional looking for materials searches by technical value and standard. Each type of search needs its own page structure. Content that uses technical terms correctly is also cited in AI assistants' answers to questions like "which insulation material has an A1 fire rating?"
What the website needs
- A separate page for each project — location map, floor plans, unit types, delivery date, construction progress photos
- An archive of completed projects with real photos, year of delivery, and number of blocks and units
- A filterable catalog for material products — technical values, areas of application, packaging information
- Downloadable technical data sheets, declarations of performance and application guides
- A sales office appointment and inquiry form
- A dealer locator or point-of-sale map
- Fast-loading images; project sites often use high-resolution visuals that can slow the site down
Renderings look great, but a photo of a real, delivered building earns more trust.
How Globya's services fit
Corporate website: Built with project pages, floor plan galleries and a technical catalog structure. The new website is ready within the first 10 days; your current site stays in place during that time, then you switch over in one step.
B2B dealer portal: Dealer-specific pricing, stock availability, ordering and current account tracking for material manufacturers and distributors. It puts an end to the Excel price list era.
Custom software: Sales office needs such as an apartment inventory table, reservations and payment plan tracking rarely fit off-the-shelf packages; we develop them around your process.
Digital advertising: Campaigns targeted by region and interest for project launches.
Companies working on building services may also find our mechanical and HVAC page useful, and material companies with a distribution network our wholesale and B2B distribution page.
A note on KVKK and regulations
The data collected in home sales is sensitive — identity details, phone numbers, sometimes income and payment plan details. Sales office forms should include a privacy notice, separate consent for marketing, and a clear statement of who the data will be shared with (for example, for bank or title deed transactions). Pre-sale promotions should also give accurate, non-misleading information in line with advertising regulations. In every project Globya delivers, the requirements of KVKK (Türkiye's Personal Data Protection Law) are fully covered at no extra charge; we explain our approach here.
Success metrics
| Metric | For whom |
|---|---|
| Inquiries per project page | Developer |
| Number of sales office appointments | Developer |
| Technical data sheet downloads | Materials manufacturer |
| Share of orders coming through the dealer portal | Materials distributor |
| Organic visibility for project and product names | Both |
Where to start?
For developers, the first step is an up-to-date list of projects on sale and completed: number of blocks and units, delivery date, and the real photos you have. For materials companies, you need to see where the product data lives — in the ERP, in a price list, or only in the catalog?
Once this inventory is ready, it becomes clear which pages to build first and what information is missing. If technical data sheets or photos are missing, we plan them to be added later without holding up the website.
Frequently asked questions
Can we promote a project whose construction hasn't started yet?
Yes. A project page built with renderings and plans is updated with real photos as construction progresses. What matters is that the information is current and accurate.
Should we open a separate website for each project?
Separate project pages under the main corporate website usually work better; the company's track record strengthens every project. For major launches, a dedicated project domain can also be set up.
Our materials catalog has hundreds of products — how will they be entered?
If the product data is in the ERP or in an organized spreadsheet, we import it in bulk. Technical value fields are defined separately for each product group.
How are pricing and timeline determined?
We send a written proposal after hearing the scope. For the first step, call +90 850 432 55 13 or write to us through the contact page.