In cosmetics and personal care, shopping starts with information. Customers read the ingredient list, research whether a product suits their skin type, and wonder how it can be used alongside another product. At the same time, the industry is subject to strict rules on product claims. A cosmetics e-commerce site has to inform while building trust by staying away from "miracle" promises. At Globya, we work as the digital IT consultant for boutique brands, manufacturers and beauty centers in this industry.
Typical digital problems in cosmetics
- Risky claims. Phrases like "eliminates wrinkles" or "cures" can cause problems under cosmetics regulations; most sites were written without knowing this.
- Missing product information. The ingredient list, directions for use, warnings and skin type information are missing, or buried inside an image where they can't be read.
- Routines and sets are hard to sell. Customers ask "what should I buy for my morning routine?"; the site lists products one by one.
- Repeat sales slip away. When a product runs out, the customer doesn't return to the site but goes to a store or a marketplace.
- A gap between social media and the site. A product is promoted on Instagram, but there is no one-tap way to reach its page.
How do customers search?
- "moisturizer for oily skin"
- "what does niacinamide serum do"
- "vegan sulfate-free shampoo"
- "sunscreen for sensitive skin spf 50"
- "handmade natural soap"
- "what order should a skincare routine be in"
Most of these searches are informational. Guides that explain ingredients and the order of use in plain language catch the customer while they are still researching. AI assistants are also frequently asked questions like "which serum is best for dry skin?"; clear, structured product information makes it easier to appear in those answers. We build this content plan through our SEO and GEO service.
What a cosmetics website needs
- For every product — ingredient list, directions for use, warnings and storage conditions as text
- Filtering by skin type, hair type or need
- Routine and set building, with "use together with" suggestions
- Reorders through subscriptions or periodic reminders
- Guide content that explains ingredients and the order of use
- Compliant product copy with no unsupported claims
- A sample or trial-size option
- Direct links from social media posts to product pages
- Service pages and online booking for beauty centers
In cosmetics, trust is won by how clear your information is, not by how big your claims are.
How Globya's services fit
E-commerce and IMFLEXI: Unlimited custom fields let you add ingredients, skin type, volume, order of use and similar information to each product and make it filterable. With KitBuilder, customers build their own skincare routine or gift set. The multi-store structure lets you open separate storefronts for different brands or for a professional (salon) channel. The hybrid B2B + B2C structure also lets you sell to beauty salons and pharmacies at dealer prices.
Digital advertising: Social media and search ads that stay consistent with your product pages, with compliant ad copy.
Mobile app: A reorder and loyalty app for brands with a growing base of loyal customers, when it makes sense.
Custom software: Appointments, session package tracking and customer cards for beauty and care centers.
For general retail, see our retail and e-commerce page; for clinical services, our healthcare and clinics page.
A note on KVKK and regulations
Cosmetic products are regulated by Türkiye's Cosmetics Regulation and related rules; the mandatory label information must also be provided to consumers in online sales, and products must not be promoted as if they treat a condition. We prepare product copy with this in mind and leave the final check to your responsible person. Forms that collect skin type, allergy or sensitivity information need care, since health-related information may count as special category personal data. Subscriptions and campaign communications require separate consent for commercial messages. In every project Globya delivers, the requirements of KVKK (Türkiye's Personal Data Protection Law) are fully covered at no extra charge. Details are on our KVKK approach page.
Success metrics
| Metric | What it tells you |
|---|---|
| Repeat purchase rate and number of subscriptions | Product satisfaction and loyalty |
| Share of set and routine sales | The effect of cross-selling |
| Sales coming from guide content | The return on informational content |
| Conversion rate of social media traffic | Channel alignment |
| Product-related returns and complaints | Clarity of information |
Where to start?
The first step is to move the information on your product labels into a digital spreadsheet: ingredients, volume, directions for use, warnings. Next, decide how products will be grouped by need and by skin or hair type; filters and routine suggestions come out of this grouping. Finally, review your existing product copy for any claims.
This preparation speeds up the store setup and reduces regulatory risk from the start.
Frequently asked questions
Which phrases should we avoid in product descriptions?
Avoid wording that presents the product as treating a disease or that promises results you can't prove. We write the copy within this framework and leave final approval to the person responsible for product safety at your company.
Can we set up subscription sales?
Yes. The customer chooses the delivery interval and the order is created automatically; they can pause or cancel whenever they like.
Can our beauty center offer both product sales and booking on the same site?
Yes. Service and booking pages work alongside the store under the same design.
How do we get started?
We start with a free preliminary analysis. Pricing follows in a written proposal after the discovery call; call +90 850 432 55 13 or use the contact page.