In technology and software, the website is often the first and hardest-working member of the sales team. Before asking for a demo, a prospect studies the feature pages, the integration list, the security information and the documentation. A software company website has to speak to both the technical team and the executive who signs off on the budget. As a team that has been developing software since 2000, Globya knows this industry's language from the inside; we build your website and, when needed, support your development capacity.
Typical digital problems technology companies face
- A feature list, but no benefits. The site is packed with technical terms; the decision-maker can't find the answer to "which of my problems does this solve?"
- The site has fallen behind the product. The product is updated every month, while the site still shows screenshots from two years ago; every change takes developer time.
- Scattered documentation. The installation guide is in one place, the API docs in another, the release notes in emails.
- A broken trial and demo flow. Demo requests sit in the inbox; trial sign-ups and sales tracking know nothing about each other.
- No time left for internal projects. While the team focuses on the product, the corporate website, integrations and internal tools keep getting postponed.
How do customers search?
Technology buyers search by problem, by category or by competitor name:
- "field service management software"
- "bookkeeping software with e-invoice integration"
- "local alternative to software X"
- "cybersecurity services for SMEs"
- "inventory sync via API"
- "AI-powered customer support automation"
Decision-makers now ask AI assistants, "which software should I consider for this need?" To appear in those answers, what the product does, who it's for and which systems it integrates with must be written clearly and in a structured way. Category, use case and comparison pages are decisive both in search engines and in these answers; we handle this through our SEO and GEO service.
What a technology company website needs
- Product messaging focused on problems and benefits, with technical detail one click away
- Use case and industry-specific solution pages
- An integration list with a short description for each integration
- An organized section for documentation, API reference and release notes
- A page on security, data storage location and KVKK (Türkiye's Personal Data Protection Law)
- Demo requests and trial sign-ups flowing automatically into sales tracking
- Content management the marketing team can update without needing a developer
- A fast, technically flawless site (this industry notices)
Technical buyers look at the details, decision-makers at the outcome; a good technology website opens a separate door for each.
How Globya's services fit
Corporate website: With product, solution and documentation sections, in a structure your marketing team can easily update. Ready within the first 10 days; your current site stays live during that time.
Custom software: So your team can stay focused on the product: a customer dashboard, license management, internal tools, or outsourced development of specific modules of your product.
Integration: Getting your product to talk to ERP, e-commerce, accounting and payment systems; integration projects on the customer side.
Mobile app: A mobile client for your product or a field app.
Hosting and maintenance: Infrastructure that is monitored, backed up and kept up to date.
Business email: A correctly configured email infrastructure so your product notifications and sales emails don't land in the spam folder.
Software firms that report financial data to their customers may also be interested in the READERP approach; it connects read-only to common ERP and finance platforms, led by Netsis and Logo, the ERP systems widely used in Türkiye, and produces reports from questions asked in plain Turkish.
A note on KVKK and regulations
Software companies are often in the position of a "data processor" handling personal data on behalf of their customers. That is why the site should state clearly the data processing terms, where data is stored and whether it is transferred abroad; corporate buyers always ask for this information during procurement. A separate commercial communication consent should be obtained for trial sign-ups and newsletter lists. In the work Globya delivers, KVKK requirements are never left out, and there is no extra charge for them. For our approach, see our approach to KVKK.
Success indicators
| Indicator | What it tells you |
|---|---|
| Number of demo and trial sign-ups | The site's contribution to the sales pipeline |
| Trial-to-paid conversion rate | Strength of the product and onboarding flow |
| Effect of documentation on support requests | Self-service resolution rate |
| Visibility in category and use case searches | Market awareness |
| Time it takes to update content on the site | Marketing team's independence |
Where to start?
- Write the three core problems your product solves, one sentence each, without technical terms.
- Identify the customer type you win most often and who has a say in their buying process.
- List where documentation, release notes and demo requests are kept today.
The first item shapes the site's message, the second its page structure and the third the integration needs. We can also do this exercise together during the discovery call. Describe your needs now in 3 minutes
Frequently asked questions
We're a software company ourselves; why outsource our website?
Your team's time belongs to the product. Handing the site, content management, SEO and infrastructure to us as a single point of contact keeps your developers on the product roadmap.
Can we feed the documentation automatically from our product?
Yes. Content such as API definitions or release notes can be imported automatically from the source system.
Who owns the code in outsourced development?
Code rights and the delivery of source code and documentation are clearly defined in the contract before work begins; we clarify this together during discovery. We describe how we generally work on our how we work page.
How is the price determined?
Based on scope, with a written proposal after the discovery call. Call +90 850 432 55 13 or visit our contact page.