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Case Study · Logistics and transportation

Göztepe Depo — a storage site that finds the right room for you.

For a storage brand with five facilities on both sides of Istanbul, we built a site that gets visitors thinking about the volume of their belongings rather than square meters, and finds the room that fits; we moved the brand off WordPress onto the same custom platform as the moving site.

Visit the website Göztepe Nakliyat

goztepedepo.com/
Göztepe Depo — a storage site that finds the right room for you. screenshot
Industry
Logistics and transportation · Room-based self storage
Scope
Migration from WordPress to a custom platform, corporate website design and development, facility map, room finder wizard, district pages, structured data
Technology
Custom site, Vite, interactive map, JSON-LD (SelfStorage, FAQPage), HSTS, CSP, Google Consent Mode
Type
Corporate website

Who is Göztepe Depo?

Göztepe Depo is the room-based self storage brand of Göztepe Nakliyat, in business since 1978. Belongings are kept not in a shared warehouse but in a locked room of the customer's own, from 6.5 m³ to 100 m³. It runs five facilities on both sides of Istanbul (three in Maltepe, one in Sancaktepe, one in Küçükçekmece), with more than 72,000 m³ of total capacity and over 40,000 customers.

You can explore the site at goztepedepo.com.

What's on the site?

  • Facility network: an interactive map of the five facilities, each with address, main use and an "ask on WhatsApp" link.
  • Volume explainer: opens with "You know your home is a 3+1. How many m³ are your belongings?" and, as you scroll, shows the furniture settling into a room.
  • Find My Room: a wizard that asks what you're storing and how big your home is, then shows an estimated room range; the result goes to the team on WhatsApp.
  • Trust section: inventory list, keys, 24/7 security, humidity and pest control, fire safety, All Risk insurance.
  • Use cases: urban renewal, renovation, long trips, freeing up space at home, archives and stock.
  • Customer reviews: taken from Google, with the year shown.
  • District pages: a separate page for 29 neighborhoods from Bostancı to Bahçeşehir, plus Asian side and European side pages.
  • Topic pages: what room storage is, urban renewal storage, how pricing works; each with its own FAQ.

Highlights

Cubic meters, not square meters

Most people looking for storage know their home's floor area, not the volume of their belongings, so they rent a room that's too big or can't compare prices. The site puts this gap at the center of the home page: it shows that a 3+1 home's contents take about 32 m³ when stacked properly, then lets visitors estimate their own range with "Find My Room."

A short path to a survey

The wizard's result is presented as an estimated range, not a firm allocation, and goes to the team with one tap on WhatsApp. Visitors can share photos in the same chat, and the team schedules a free survey the same day.

From WordPress to a custom platform

Göztepe Depo's site also used to run on WordPress. We built the interactive parts, such as the map, the room wizard and the volume explainer, in the site's own code rather than with a stack of plugins. Old WordPress URLs were 301-redirected to the new pages, keeping search visibility and inbound links. The storage and moving sites now share one platform and design language, so an improvement made to one carries over to the other.

Searchable by neighborhood

Storage is a local search. The 29 district pages and two side-of-the-city pages explain the nearest facility and moving plan for searches like "Kozyatağı storage" or "Ataköy storage." The facilities are introduced to search engines with SelfStorage schema.

Analysis table

ItemStatus
PlatformMoved from WordPress to a custom platform (2026)
Old URLs301-redirected to the new pages
StructureHome page + topic pages + 29 district pages + 2 city-side pages
Facilities5 facilities, interactive map
Lead captureFind My Room wizard, WhatsApp, phone
Room sizes6.5–100 m³, ranges by volume
Structured dataSelfStorage, FAQPage
Trust signalInventory list, All Risk insurance, ISO 9001, Google reviews
Sister brandSame design language as Göztepe Nakliyat
SecurityHTTPS + HSTS, Content Security Policy
Cookie consentConsent-gated analytics and ad tags (October 2026)

For a similar project, see our corporate website and SEO and GEO services, and our logistics and transportation page for industry needs.

What does the Göztepe Depo website cover?

What room-based storage is, where the five facilities are, room sizes, security and insurance, use cases such as urban renewal and renovation, how pricing is set, and service information by Istanbul neighborhood.

Why do district pages matter for a storage website?

People look for storage close to their home or workplace. To show up in neighborhood searches, a separate page explaining each area's nearest facility and moving option works better than a single general page.

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