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Case Study · Logistics and transportation

Göztepe Nakliyat — a website that turns a move into a written plan.

For a moving company working in Kadıköy since 1978, we built a site focused on free surveys and written quotes, one that tells visitors "no surprises on moving day", and moved it off WordPress onto a custom platform.

Visit the website Göztepe Depo

goztepenakliyat.com.tr/
Göztepe Nakliyat — a website that turns a move into a written plan. screenshot
Industry
Logistics and transportation · Home moving
Scope
Migration from WordPress to a custom platform, corporate website design and development, service pages, quote request form, guides, structured data
Technology
Custom site, Vite, JSON-LD (MovingCompany, FAQPage), HSTS, CSP, Google Consent Mode
Type
Corporate website

Who is Göztepe Nakliyat?

Göztepe Nakliyat Global Lojistik A.Ş. is a moving company founded in 1978 in Göztepe, Kadıköy. Alongside home, long-distance, office and partial-load moves, it handles special items such as pianos and antiques, external lift moves, packing, motorcycle transport and contract logistics. It has offered room-based storage since 2004; today that business runs under the sister brand Göztepe Depo.

You can explore the site at goztepenakliyat.com.tr.

What's on the site?

  • Hero: the headline "Your plan is ready before your belongings hit the road," free quote and WhatsApp calls, and a sample moving plan showing distance, duration, crew and vehicle for home, long-distance, partial and office moves.
  • Numbers: 48 years of experience, 5 storage facilities on both sides of Istanbul, 20 corporate references.
  • Services: 9 services; home moving, the most requested, is featured, and each service has its own page.
  • How it works: five steps from a free survey to settling in.
  • Get a quote: a 4-step form (what's moving, from where to where, when, contact details), with an option for storage in between.
  • Storage bridge: a section explaining that moving and storage run on one plan, linking to Göztepe Depo.
  • FAQ and guides: the six most common pre-move questions, plus articles on moving and storage.
  • Corporate: history, working rules, ISO 9001 quality and environmental policies, group structure.

Highlights

A hero that sells a plan, not a price

Most moving sites open with a "best price" promise. Here, the first screen shows a moving plan: distance, how many days, crew size and vehicle. Switching tabs changes the plan by move type. The message is clear: the price comes in writing, after the survey.

Short form, qualified leads

Instead of one long form, the quote request is four short steps: home size, addresses, lift availability and date. The request goes straight to a callback or WhatsApp, so when the team calls, it already has the key facts.

From WordPress to a custom platform

The site used to run on WordPress. We left the plugin- and theme-dependent setup behind for a lightweight platform with no plugins, and carried the guide articles over to the new site. Old WordPress URLs were 301-redirected to the new pages, so search rankings and inbound links weren't lost. Strict security headers (HSTS, CSP) and consent-based cookie management are now part of the site itself, with no plugins waiting for updates.

Moving and storage in one story

"Where will my things wait if the new home isn't ready?" is the most frequent moving question. The site answers it in the form and the FAQ, and points visitors to the sister brand Göztepe Depo. The two brands live on separate sites but share one design language.

Analysis table

ItemStatus
PlatformMoved from WordPress to a custom platform (2026)
Old URLs301-redirected to the new pages
StructureHome page + 9 service pages + corporate, guides, press
Lead capture4-step quote form, phone, WhatsApp
FAQ6 questions, with FAQPage schema
Structured dataMovingCompany, FAQPage
Trust signalSince 1978, ISO 9001, written contract, insured moves
Sister brandLink to Göztepe Depo
SecurityHTTPS + HSTS, Content Security Policy
Cookie consentConsent-gated analytics and ad tags (October 2026)

For a similar project, see our corporate website and SEO and GEO services, and our logistics and transportation page for industry needs.

What does the Göztepe Nakliyat website cover?

Nine services led by home, long-distance, office and partial-load moving, a way of working that starts with a free survey, a quote request form, a storage option, frequently asked questions and the company's history.

Should a moving company publish prices on its website?

Moving prices depend on volume, distance, floor and packing needs. Showing a sample plan and collecting survey requests through a short form builds more trust than a fixed price list.

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