Why does digital advertising so often go to waste?
Many companies have tried Google Ads or Instagram ads, spent money for a while and finally stopped, concluding that "it just doesn't work for us." In most cases the problem isn't the ad channel itself. The problem is that nobody knows what happens after someone clicks the ad.
The typical picture looks like this: the ad account was set up once, keywords were left broad, visitors who click land on the homepage, and phone calls and form requests aren't counted anywhere. The reports show clicks and impressions. Those numbers look busy, but they don't answer the question "how many leads did our ads bring in this month?"
At Globya we treat digital advertising as four parts working together: the right channel, the right targeting, a suitable page that welcomes the visitor, and a measurement setup that records every result. If one of those parts is missing, raising the budget doesn't fix the problem; it only makes it bigger.
Showing up at the moment of search with Google Ads
The biggest strength of Google Ads is that it puts you in front of people who are already looking for you. Someone typing "industrial HVAC service Ankara" or "stainless steel tank manufacturing" is looking for a solution right now. To capture that intent, we split campaigns into product and service groups, keep irrelevant searches out with negative keywords, and write ad copy that closely matches the search phrase.
Alongside search campaigns, and where it fits your business, we can also set up shopping (product listing), display and remarketing campaigns. We decide together which ones make sense by looking at your industry and your sales cycle.
More detail: How Google Ads management works
Meta ads: Facebook and Instagram
Meta ads are a good fit for making people aware of a need they haven't started searching for yet. A new product, a regional campaign, an event or a visually strong service can be shown to the right audience in their Instagram and Facebook feeds. Here, success depends less on targeting and more on the visuals and the message, which is why we consider creative preparation an inseparable part of setting up the ads.
More detail: Reaching the right audience on Facebook and Instagram with Meta ads
Measurement with conversion tracking and GA4
You can't manage ads you can't measure. That's why every project starts with the measurement setup: installing Google Analytics 4 (GA4) and correctly tagging events such as form submissions, phone taps, WhatsApp button clicks, quote requests and, in e-commerce, purchases. Tagging means defining which actions on your site count as a "valuable result." The ad platforms then optimize toward those results.
When we set up measurement, we also fully handle cookie consent and personal data. Ad cookies don't run until the visitor gives consent, and the privacy notice and cookie policy are adjusted accordingly. This is a natural part of our KVKK compliance work (KVKK is Türkiye's Personal Data Protection Law) and carries no extra fee.
More detail: Conversion tracking and GA4 setup
A landing page that welcomes the ad click
Someone who clicks an ad wants to see the rest of the message they clicked on. A generic homepage or a crowded product list doesn't meet that expectation. For each main campaign we build landing pages that focus on a single offer, load fast, read comfortably on a phone and ask for one clear action. If we built your website, these pages live on the same platform; if your site is hosted elsewhere, we add them in a way that fits.
More detail: How to build an ad landing page
Reporting: results, not clicks
Our monthly reports are short and plain. How much was spent, how many leads or sales came in, what a single inquiry cost on average, which campaign did well, which one was paused and what we'll test next month. If you're curious about the technical details we're happy to share them, but the first page of the report is written in business language.
Ad accounts are always opened in your name and you keep ownership. Even if you stop working with us, the account, its history and the measurement setup stay with your company.
We don't guarantee results. Anyone who promises a specific number of clicks, leads or sales is ignoring the effect of the market, your competitors and your product. What we promise is a transparent setup, accurate measurement and continuous improvement.
How do we work with you at Globya?
We start with a short phone call and, if you already have ad accounts, we review them with read-only access. We then prepare a plain preliminary assessment covering measurement gaps, wasted spend and opportunities. Once the scope is clear, the management fee and the recommended ad budget are sent as a written proposal after the discovery call. The ad budget is paid directly to Google and Meta; we invoice the management service separately. Describe your needs now in 3 minutes
We don't think about advertising in isolation from your website, your SEO and AI visibility work, or how your sales team handles incoming inquiries. As your digital IT consultant, we look at the whole picture together with you.
Google Ads Management
How should campaign structure, keyword selection, negative keywords and ad copy be set up in Google Ads management? A plain guide to cutting wasted clicks.
02Meta Ads
How do you set up audiences, creatives, Meta Pixel and the Conversions API for Meta ads on Facebook and Instagram? A plain, practical guide for companies.
03Conversion Tracking and GA4
GA4 setup, Google Tag Manager, form and phone conversions, cookie consent and KVKK. A plain guide to counting the leads your ads bring in, accurately.
04Ad Landing Page
How do you build a landing page for Google Ads and Meta ads? One offer, a clear action, fast loading and trust signals turn clicks into inquiries.
Frequently asked questions
How big should our ad budget be?
It depends on your industry, the region you're targeting and the level of competition. In the discovery call we usually suggest starting with a small test budget and deciding based on the data from the first few weeks.
In whose name is the ad account opened?
Always in yours. We work with administrator access; the account and its data belong to your company.
When will we start seeing results?
With search ads, the first inquiries usually arrive fairly quickly. But making sound decisions requires a few weeks of accumulated data, so the first month should be seen as a learning period.
Our website is managed by another company. Can you still run our ads?
Yes. Access to your site's admin panel or tag manager is enough to add the measurement tags. If a landing page is needed, we build it to fit your existing site.
To see together what your ads are bringing in today, call +90 850 432 55 13, write to info@globya.com.tr or reach us through our contact page.