Why should a landing page be separate?
A homepage speaks to everyone: it presents the company, all its services, news and contact details in one place. Someone coming from an ad, however, clicked on something specific, such as a "boiler maintenance offer" or "B2B wholesale ordering." Instead of showing them everything, you need to show them the rest of what they clicked on.
A landing page focuses on a single offer and asks the visitor for one thing: fill in the form, call or send a message. The menu, side links and other distractions are kept to a minimum.
The parts of a good landing page
- A headline in the same words as the ad. If the ad says "site survey within 3 days," the first sentence on the page says the same.
- A short list of benefits. Why work with you, in three or four concrete points.
- Trust signals. Years of experience, examples of completed work, certifications you hold, real photos.
- One visible action. A short form or phone and WhatsApp buttons, within thumb's reach on a phone.
- Frequently asked questions. Answering the objections on the visitor's mind right on the page.
- Fast loading. A page that loads slowly on mobile turns away the visitor you already paid for.
How long should the form be?
A short form brings more inquiries, a long form brings better-qualified ones. Our general rule is to ask only for what's truly needed for a first contact: name, phone and a short note are enough for most services. For personal data collected in the form, a link to the privacy notice and, where required, a consent checkbox are added; this is mandatory for KVKK compliance (KVKK being Türkiye's Personal Data Protection Law).
When the form is submitted, the visitor sees a clear thank-you message, the inquiry is instantly emailed to the right person, and conversion tracking counts that moment.
An example scenario
Picture a mechanical installation company serving Ankara. The ad is shown for the search "commercial kitchen ventilation project." On the landing page, the headline uses the same phrase, followed by photos of two or three completed projects, the steps of the service, a short FAQ and a "Call for a site survey" button. It's a far more focused experience than the same company's general homepage. After a few weeks, the form and call numbers on the page are reviewed, and the headline or visuals are changed to test which version brings in more inquiries.
Checklist
- Does the headline match the ad copy?
- Does the page load quickly on a phone?
- Is the action button visible on the first screen?
- Is the form short and linked to the privacy notice?
- Does the inquiry reach the right person after submission?
Frequently asked questions
Do we need a separate page for every ad?
No. One page per main service or campaign is usually enough; small differences can be handled with variations in the headline and copy.
Does a landing page hurt SEO?
Not when it's set up correctly. Campaign-specific pages can be hidden from search engines if needed, or developed into permanent service pages.
For the overall structure of your site, see our corporate website service; for the full advertising picture, visit the digital advertising page, or simply get in touch.