Who is Haustherm?
Haustherm Yerden Isıtma Sistemleri A.Ş. is an underfloor heating company based in Gölbaşı, Ankara. It offers consulting, system design, product supply, installation and after-sales support as a single point of contact. Its product range includes stainless steel manifold sets with flow meters, pump mixing sets, PE-Xa and PE-RT multilayer pipes with oxygen barrier, terminal boxes and control systems, thermal actuators and room thermostats. The company is also the authorized Türkiye distributor of Heliroma PPR pipe systems and offers smart home integration with Siemens Connected Home.
You can explore the site at haustherm.com.tr.
The need — explain the product, make the decision easier
For many homeowners, underfloor heating is an investment they're deciding on for the first time. Questions like "which system suits me, which pipe, how many circuits, do I need a thermostat?" should find answers on the site before the first phone call. At the same time, the site has to give installers and project firms technical product information.
The previous site ran on an off-the-shelf theme; adding content and growing the product structure was hard. The new site's goals were to show products in catalog form, with their technical values, to give homeowners a simple decision path, and to position the Heliroma distributorship as a separate product family.
What's on the site?
- Home page: a Heliroma distributorship intro, the main headline "Quality, comfort and trust in underfloor heating," a four-step end-to-end service overview, product components, a Siemens Connected Home section, FAQ and a contact form.
- Products: manifold, mixing set, pipes, control unit, actuator, thermostat and accessory pages, with technical specification and dimension tables.
- Heliroma: green PPR pipe, glass fiber reinforced PPR pipe, fittings and valves, fire sprinkler pipe system, silent waste water pipe, geothermal and hospital installation pipes, a comparison page; a downloadable catalog and distributorship certificate.
- Company, Services, References, Smart Home, FAQ, Contact.
- Survey wizard: a free site survey flow that starts with "Which underfloor heating is right for your home?" and produces a preliminary assessment in a few questions.
- A downloadable product catalog (PDF).
Key solutions
From catalog to website
The product images and technical data from the company's printed catalog were brought onto the site. The manifold page has dimension tables, the pipe page covers pipe types, and the control page lists terminal box and thermostat features. That way the catalog doesn't just sit there as a downloadable PDF; every product becomes its own page that search engines can find. The sitemap has 25 URLs (September 2026).
Survey wizard
Instead of a long contact form, homeowners are asked a few short questions: type of space, floor area, needs. In the end, the visitor gets a preliminary assessment suited to their situation, and the company gets a better-qualified request.
Defined as a local business
The home page carries structured data of type HVACBusiness (a heating and cooling business): address, coordinates, service area, opening hours and services. This helps Google recognize the company correctly in local searches. The FAQ page and product pages were also written around search intent, and there's an llms.txt file for AI tools.
Secure and fast
The site is made of lightweight, custom-written pages; HTTPS is enforced (HSTS on) and the server response is very short.
Analysis table
| Item | Status |
|---|---|
| Main heading (H1) | "Quality, comfort and trust in underfloor heating" |
| Product pages | 7 product groups + 8 Heliroma pages |
| Sitemap | 25 URLs |
| Structured data | HVACBusiness, Service, Offer, WebSite |
| llms.txt | Yes |
| Catalog | Product catalog and Heliroma catalog PDFs |
| Lead capture | Survey wizard + contact form |
| Security | HTTPS + HSTS |
| Mobile | Responsive design |
What we learned from this project
- A catalog gains value once it moves onto the website. When every product in the PDF becomes its own page, both customers and search engines can find it.
- Speak to homeowners and professionals differently. The home page opens with a simple story about comfort; the technical values live on the product pages.
- A distributorship is a brand story of its own. Presenting Heliroma with its own menu and pages captures the audience searching for that product directly.
For a similar project, see our corporate website and SEO and GEO services, and our mechanical and HVAC page for industry needs. From the same industry: Haustech and Haustech Shop; Haustherm products are also sold in that store.
Which products does the Haustherm website cover?
Manifold sets, mixing sets, underfloor heating pipes, control units, actuators, thermostats, accessories and Heliroma PPR pipe systems.
What does the survey wizard do?
With a few short questions, it works out the system that suits your space and a preliminary assessment, and the company receives a complete request.
Can you move our printed catalog onto our website?
Yes. We turn the products in the catalog into separate pages with their images and technical tables, and keep the catalog available for download as well.