The education sector covers a wide range: private schools and kindergartens, exam prep centers, language schools, driving schools, music and art studios, vocational and certificate programs, and consulting firms that train corporate teams. What they all share is one question in the prospect's mind — "is this the right place?" A training center website answers that question by honestly explaining the program, the instructors, the learning environment and the enrollment terms. At Globya, we act as a single point of contact for schools and training providers, covering both their marketing and their enrollment and student tracking needs.
Typical digital problems in education
- Program information is scattered. Which level, how many hours, which days and times, how many students per class — this lives in a brochure or on the phone, not on the website.
- The site ages when the term ends. Last year's calendar and announcements are still on the home page.
- Enrollment runs on paper. There is no pre-registration form, or incoming applications aren't tracked; the rush at the start of each term becomes unmanageable.
- Parent communication is fragmented. Announcements get lost in WhatsApp groups, and important information doesn't reach everyone.
- Online learning is patched together. Lesson videos are in one place, assignments in another, attendance in a spreadsheet.
How do parents and students search?
- "adult English course in Çankaya"
- "weekend university entrance exam prep course"
- "kindergarten enrollment 2027 Ankara"
- "online German course with certificate"
- "robotics and coding classes for kids"
- "occupational safety training company"
Searches usually combine program + level + location or format (online, weekend, intensive). A separate, up-to-date page for each program is the foundation for showing up in these searches. Parents also ask AI assistants questions like "which coding course is right for my child?"; when a program's age group, duration and content are clearly written, the chances of appearing in those answers go up. We handle this through our SEO and GEO service.
What an education website needs
- A separate page for each program or course — target audience, level, duration, schedule, class size, learning outcomes
- Instructor and teacher profiles
- Current term calendar and enrollment dates
- Online pre-registration or placement test form
- Booking for a trial lesson or a school visit
- Real photos of the school or center
- An announcements and updates area for parents
- Official permits and accreditations (where issued by the relevant authorities)
- If you teach online, lessons, assignments and progress tracking gathered in one place
An outdated calendar makes the institution look older than it actually is in the eyes of a parent.
How Globya's services fit
Corporate website: With program pages, a calendar and a pre-registration form. Your team can easily update the term calendar and announcements from the admin panel. The new website is ready within the first 10 days; your current site stays live in the meantime.
Custom software: Institution-specific needs such as an enrollment and student tracking system, a parent information panel, attendance and assignment tracking, and certificate generation.
E-commerce: Selling online courses or training packages, with installment payments and discount coupons.
Mobile app: An app for announcements, schedules and notifications for parents and students — when the size of the institution calls for it.
Digital advertising: Campaigns timed to enrollment periods and targeted by region and age group.
If you provide training to companies, our professional services page may also give you ideas.
A note on KVKK
Educational institutions often process data about minors. That calls for parental consent, written permission before any student photo is used on the website or social media, and restricting grades, attendance and similar records to authorized staff only. If you collect health information (allergies, chronic conditions and the like), that is special category personal data under KVKK (Türkiye's Personal Data Protection Law) and needs extra safeguards. In every project Globya delivers, KVKK requirements are fully covered at no extra charge. You can read our approach here.
Success metrics
| Metric | What it tells you |
|---|---|
| Pre-registration and trial lesson requests | How much the site contributes to enrollment |
| Conversion from pre-registration to confirmed enrollment | The quality of your follow-up process |
| Organic traffic to program pages | Visibility in the right searches |
| Applications outside the enrollment period | The effect of year-round communication |
| Read rate of parent update messages | The health of your communication channel |
Where to start?
The first step is to gather all your programs in a single list: name, target audience, duration, format and the next start date. Then write down how enrollment works today and which information and documents you ask for. Finally, review the channels you use to communicate with parents or participants.
This list sets the skeleton of the site and the fields of the pre-registration form. If you want to be ready before enrollment season, remember that a new website can be ready within the first 10 days.
Frequently asked questions
Can we use student photos on our website?
Only with the parent's explicit, written consent. Without consent, we recommend using photos of the facilities, classrooms and events in which faces aren't visible.
Can we update the term calendar and programs ourselves?
Yes. The calendar, program and announcement areas can be updated from the admin panel without any technical knowledge.
Should we use an off-the-shelf platform for online learning or have one built?
At a small scale, ready-made tools can be enough. When you want enrollment, payment, lessons and certificates in one place, a custom solution becomes more efficient; we evaluate this together during the discovery call. Describe your needs now in 3 minutes
How is pricing determined?
Based on scope, with a written proposal after the discovery call. Call +90 850 432 55 13 or use the contact page.