In professional services such as law, accounting, independent auditing, engineering and management consulting, the rules of digital communication are different. Some professions have an advertising ban or strict promotion rules; in others, the real challenge is making abstract expertise concrete and understandable. A law firm website or an accountant's website should speak the language of information and trust, not the language of sales. Globya works with these professions as a digital IT consultant and, alongside the website, sets up email, document security and client communication as a single point of contact.
Typical digital problems in professional services
- Professional rules aren't known. Sites built from ready-made templates can breach professional rules with phrases like "the best lawyer" or "guaranteed results."
- Areas of expertise are too general. "All kinds of legal advice" or "accounting services" tells nothing to someone with a specific problem.
- Personal email in use. Correspondence with clients runs through free, personal email accounts; that is both a trust problem and a data security problem.
- Documents bounce back and forth by email. Powers of attorney, tax returns, payroll records and draft contracts circulate as attachments; nobody is sure which version is current.
- No content, or very old content. No article about regulatory changes has been added in years.
How do clients search?
Professional services searches usually start with a problem:
- "rent determination lawsuit lawyer ankara"
- "accountant for company formation"
- "accounting services for an e-commerce company"
- "workplace accident compensation calculation"
- "strategic consulting for SMEs"
- "building inspection and engineering firm"
Content that explains the problem in plain language and lays out a general roadmap for "what should I do?" makes the firm a trusted source both in search results and in the answers of AI assistants. Building an informative content plan that follows the profession's promotion rules is part of our SEO and GEO work.
What a professional services website needs
- Separate, explanatory pages for each area of expertise or service
- Team profiles: education, expertise, professional body membership, languages spoken
- Informative articles and regulatory updates (dated)
- A secure initial consultation or appointment request form
- A client portal: document upload and download, case or file status
- Email on the firm's own domain and a shared calendar
- Language that follows professional rules, without exaggeration or comparisons
- Office address, directions and opening hours
In professional services, the strongest promotion is a single good article that truly understands the reader's problem.
How Globya's services fit
Corporate website: A clean, dignified structure that follows professional rules. We prepare the texts in the language of your profession, with your approval. Ready within the first 10 days; your current site stays live during that time.
Business email: Secure, backed-up email on your firm's domain. When staff leave, the correspondence stays with the firm.
Custom software: A client portal, a document sharing area, case and deadline tracking. For accountants, an organized upload screen where client documents are collected.
KVKK compliance: Professional firms process large amounts of personal data on behalf of their clients, sometimes including special categories of data. The data inventory, privacy notices and access permissions are set up with this in mind, in line with KVKK (Türkiye's Personal Data Protection Law).
ERP reporting: For accountants and consultants; READERP for those who want read-only reports from their clients' ERP data.
A note on KVKK and regulations
Lawyers and accountants process identity and financial data on behalf of their clients, and sometimes special categories such as health data or criminal records. Rather than circulating this data as email attachments, it is better to share it in a secure environment where access is logged. For lawyers, the advertising ban and the promotion rules of professional bodies directly shape the language and content of the website; similar regulations may exist for other professions too. We prepare the texts with these rules in mind and leave final approval to you. In the work Globya delivers, KVKK requirements are never left out, and there is no extra charge for them.
Success indicators
| Indicator | What it tells you |
|---|---|
| Number and quality of consultation requests | Reaching the right people |
| Readership and response rate of informative articles | The trust effect of content |
| Share of documents exchanged through the portal | Moving away from email attachments |
| Visibility in expertise + city searches | Local discoverability |
| Security incidents originating from email | Robustness of the infrastructure |
Where to start?
The first step is to rename the firm's areas of expertise in the client's language. For example, "disputes between company shareholders" instead of "commercial law," or "bookkeeping and tax filings for newly founded companies" instead of "accounting services." Next, we review how email and document sharing work today; from a security standpoint, the most urgent task usually turns up here.
The website, email and portal don't have to be done all at once. We set priorities together and move the work forward step by step.
Frequently asked questions
As a law firm, what can we write on our website?
Professional rules generally allow informative promotion; they do not allow statements aimed at soliciting business, comparisons or promises of results. We prepare the texts within this framework and leave final approval to you.
Can we move to business email without losing our existing emails?
Yes. Old correspondence is moved to the new mailboxes, and the switch is planned so it doesn't interrupt your workflow.
Is setting up a client portal a big project?
You can start simple, depending on your needs; document sharing and case status are usually enough for a first step.
How is the price determined?
We send a written proposal after listening to the scope. As a first step, request a free preliminary analysis or visit our contact page.