When preparing a website for an accounting firm or a law firm, the first question is always the same: "Are we allowed to write this?" It is a fair question. For lawyers, the Attorneys' Act and the professional rules and advertising ban regulations of the Union of Turkish Bar Associations, and for certified public accountants, their professional law and the professional rules of TÜRMOB (the Union of Chambers of Certified Public Accountants of Türkiye), strictly limit promotional activities. The common logic is that the profession should not be marketed like a commercial product and that conduct aimed at soliciting business should be prevented.
This article is not legal advice; for details and current interpretation, the bar association or chamber you belong to is the right place to ask. Our aim is to give a firm owner the general picture when starting digital work.
The line between information and advertising
Under the generally accepted approach, introductory information that says who the firm is and how to reach it is permitted, while advertising aimed at bringing in business is prohibited. In practice, it breaks down like this:
| Generally considered acceptable | Generally considered problematic |
|---|---|
| Firm name, address, phone, office hours | Claims such as "the best," "expert team," "guaranteed solution" |
| Names, titles and education of the lawyers or accountants | Cases won, success rates, client lists |
| A plain list of practice areas | Offers such as fees, discounts, "free first consultation" |
| Informative, general articles | Client testimonials |
| Professional publications and seminars | Paid search ads and advertising campaigns |
Paid search ads, sponsored social media posts and referral sites built for advertising are areas that need particular care; in most cases they carry the risk of being deemed contrary to professional rules. We recommend consulting your bar association or chamber at any step you are unsure about.
Informative content is your strongest tool
The healthiest way for a firm that cannot advertise to be visible online is to share information that is genuinely useful. Articles that give general, plain and up-to-date answers to questions like "How is the rent increase rate calculated?", "When does it make sense to move from a sole proprietorship to a limited company?" or "What are the rights of a dismissed employee?" position your firm as a knowledgeable source in search engines and in AI assistant answers.
Points to watch in this content:
- It should not read like advice on a specific case; it should state that it is general information.
- It should be updated when legislation changes; an article left online with outdated information harms the firm's credibility.
- It should not end with calls like "Call us and we'll win your case"; contact details should sit plainly on the page.
How should client documents be shared?
A firm's biggest digital risk is often not the website but document traffic. Powers of attorney, payroll records, tax returns, ID copies and court petitions circulate as email attachments or in messaging apps. Some of these documents may contain special categories of personal data under KVKK (Türkiye's Personal Data Protection Law), such as criminal convictions or health information.
For a safer setup:
- Use an encrypted client portal with logged access for exchanging documents.
- Prevent staff from sending work documents from personal email and messaging accounts.
- Turn on two-step verification on all accounts; we cover this in our article on password policy and 2FA.
- Put in writing how long documents will be kept after the work is done and how they will be destroyed.
Why does business email matter?
Plenty of firms still work from a free email service. That is both a trust and a security problem: it becomes easy to send fake emails in your firm's name, and when an employee leaves, you do not keep control of the account. Business email tied to your own domain, together with the right authentication settings, greatly reduces these risks.
Checklist
- Does every statement on the site stay within the bounds of introductory information?
- Have success claims, client names and fee information been removed?
- Are articles marked as general information and kept up to date?
- Are documents exchanged over an encrypted channel?
- Is two-step verification turned on for all accounts?
- Does your email run on your own domain?
- Is there a privacy notice on the site and on the contact form?
How we do it at Globya
For firm websites, we write the copy in a measured, informative tone and submit it to you, and if needed to your professional body, for review before publishing. We set up the website, business email and secure document sharing as a single point of contact; KVKK requirements are never left out, and no extra fee is charged. For our industry-specific approach, see our professional services page.
Frequently asked questions
Does publishing articles on our website count as advertising?
General, informative articles that are not aimed at soliciting business are generally considered within the bounds of introductory information. Still, language and tone matter; you can ask your bar association or chamber about any article you are unsure of.
Can we open a Google Business Profile?
A business listing with an address and contact details is generally seen as introductory information. However, reviews and ratings on the listing may call for a separate assessment; we recommend asking your professional body about its current approach.
Can we give our clients a portal where they can see their own documents?
Yes. Sharing documents such as tax returns, tax assessments and payroll through a secure portal both speeds up your work and reduces documents circulating by email.
How do we get started?
You can call us at +90 850 432 55 13 or write to us via our contact page. Pricing follows a written proposal after the discovery call. Describe your needs now in 3 minutes
The Globya assistant is online 24/7; it answers right away and passes your question to the team if needed.