Mechanical contracting and HVAC companies speak to two very different audiences at once. On one side, a homeowner building a villa researches "underfloor heating or radiators?"; on the other, a project manager, general contractor or facility manager wants a reference list and technical specifications. A good mechanical contracting website brings each audience in through the right door. At Globya, we've worked with companies in this industry on corporate websites as well as product sales and dealer processes.
Typical digital problems in the industry
- Project references aren't visible. For years the company has done mechanical work for hospitals, residential complexes and factories, yet the website shows either no projects or a few unnamed photos.
- Services and products get mixed up. The company both installs and supplies materials; visitors can't tell which door to use.
- Technical depth goes to waste. The differences between pipe types, manifold sets, control units and room thermostats aren't explained; the site is full of generic lines like "quality products, fair prices."
- Site survey requests are scattered. Phone, WhatsApp, forms and email all flow separately; nobody can tell which request has been quoted.
- Seasonality isn't managed. Demand spikes before the heating season and for air conditioning in summer, but the website and ad budget stay the same all year.
How do customers search for you?
Search terms in this industry are both technical and very local:
- "underfloor heating system cost" or "underfloor heating installer in Ankara"
- "VRF air conditioning system installation"
- "mechanical contracting companies"
- "heat pump or combi boiler"
- "buy a manifold set"
- "hotel ventilation project"
"Which one is more efficient?" type questions are captured with guide-style content. This content puts your company forward as an expert source both on Google and in the answers of AI assistants. We handle this through our SEO and GEO service.
What a mechanical and HVAC website needs
- Service pages organized by application (heating, cooling, ventilation, plumbing, fire protection)
- Filterable project references — project type, city, scope
- Technical information pages for the product range and downloadable technical data sheets
- Guide pages written in plain language for homeowners
- A site survey request form — square meters, building type, existing system details
- Brands you represent and authorized service information (if any, with documentation)
- One-tap calling and a WhatsApp link on mobile
- A simple tracking screen where all requests are collected in one place
How Globya's services fit
Corporate website: A project reference system, a structure that clearly separates services and products, and technical pages. Ready within the first 10 days; your current site stays live during that time.
E-commerce and IMFLEXI: For companies selling products such as thermostats, valves, actuators and meters. IMFLEXI works as a hybrid B2B + B2C platform; the same store can show retail prices to end users and dealer prices to installers. With the KitBuilder product configurator, customers choose multi-part packages like an "underfloor heating kit" step by step.
B2B dealer portal: Custom price lists, account balances and order history for your network of installers and dealers.
Digital advertising: Region-targeted ad campaigns adjusted to the season.
Because everything is run by one team, your website, store, ads and email never end up disconnected. For related industries, see our construction and building materials and energy and metering pages.
A note on KVKK
Site survey forms include address information, and a home address is personal data under KVKK (Türkiye's Personal Data Protection Law). The privacy notice should clearly state why it's requested, how long it will be kept and who it will be shared with. If customer addresses are passed on to subcontractor crews, that should be stated as well. In the systems Globya builds, these requirements are fully covered at no extra charge.
Success metrics
| Metric | What it tells you |
|---|---|
| Number of site survey requests (per season) | How much business the site generates |
| Request-to-quote conversion rate | The quality of incoming requests |
| Traffic to guide pages | Reaching customers at the decision stage |
| Share of orders through the dealer portal | Phone orders moving to digital |
| Ad cost per request at the start of the season | Budget efficiency |
Where to start?
- List the projects you've completed in recent years; note the type, city and scope of each in one line.
- Decide whether installation, product sales or both will take the lead. The structure of the site is shaped by this decision.
- Identify the months when the heating and cooling seasons begin; the content and ad calendar is planned around them.
With these three pieces of information, the first call with a company is far more productive. We take care of the rest — the structure, the copy and the technical setup.
Frequently asked questions
Our project photos are all over the place — is that a problem?
Not at all. We sort through your photos and information together and organize them with a short scope description for each project. Projects where you'd rather not name the client can be described anonymously, for example "residential complex, 120 units."
We do both installation and product sales — do we need two separate websites?
Usually not. The corporate website and the store can be built under the same domain with a shared design. If needed, the store can also be moved to a subdomain.
Can we use product information from the brands we distribute?
Yes, to the extent your brand and distribution agreement allows. We check the terms of use for technical data sheets and images together.
Where should we start?
With a free preliminary analysis, we review your current website and your competitors. Pricing follows in a written proposal after the discovery call. Describe your needs now in 3 minutes