In the automotive world, customers decide based on trust. Someone whose car just broke down wonders, "where can I take it without getting ripped off?"; a mechanic looking for a spare part wants to know whether the right part is in stock; a buyer browsing a dealership wants to be sure the listings are current. An auto service website builds that trust with real photos of the work, clear service descriptions and easy booking. In this industry too, Globya works as a business's digital IT consultant.
Typical digital problems in automotive and auto service
- The craftsmanship isn't visible. The quality of the work in the shop speaks for itself, but the website has a few stock photos. Engine rebuilds, paint jobs or specialist vehicle care are never explained.
- Strong on social media, weak on the website. There are thousands of Instagram followers, yet someone searching "brand + service" on a search engine lands on the site and finds no useful information.
- Bookings get lost on the phone. A phone that goes unanswered at a busy hour means a customer who goes to another shop.
- The scope of service is unclear. Which makes do you work on, do you handle scheduled maintenance, do you have insurance agreements? None of this is on the site.
- Stock uncertainty in parts sales. The parts supplier has a catalog, but you can't search it by OEM number.
How do customers search?
Automotive searches combine make, model, fault and location:
- "bmw scheduled maintenance ankara"
- "body and paint shop sarıyer"
- "independent transmission repair"
- "genuine brake pads OEM number"
- "insurance-approved repair shop"
- "check engine light on what should I do"
In local search, the combination of make + service + neighborhood is especially decisive. Plain-language guides on faults and maintenance catch customers while they are still researching. We handle this through our SEO and GEO work.
What an automotive website needs
- A separate page for each service: mechanical, body and paint, electrical and electronics, scheduled maintenance, tires
- The makes you service and your areas of expertise
- A gallery of real photos from completed jobs, each with a short description
- An online booking or vehicle inspection request form that captures make, model and year
- Insurance and comprehensive coverage agreements (if any)
- Search by OEM or part number for parts suppliers
- A current, filterable vehicle list for dealerships
- Location, opening hours, one-tap calling and directions
- Social media content flowing into the site
How Globya's services fit
Corporate website: With service pages, a work gallery and a booking form. The new site is ready within the first 10 days; your current site stays live meanwhile, then you switch over in one step.
E-commerce and IMFLEXI: For selling spare parts and accessories. Unlimited custom fields let you add an OEM number, a compatible vehicle list and similar data to every part. The same store can show dealer prices to mechanics in the industrial repair districts and retail prices to end customers. Marketplace integrations are ready to go.
Custom software: In-shop processes such as work order tracking, vehicle history records and "your car is ready" notifications to customers.
Digital advertising: Location-targeted search ads; seasonal campaigns such as winter tires or air conditioning service.
Business email: A professional address for correspondence with insurance companies and loss adjusters.
If your shop services logistics fleets, take a look at our logistics and transportation page as well.
A note on KVKK
In a repair shop, license plates, chassis numbers and the owner's contact details count as personal data under KVKK (Türkiye's Personal Data Protection Law). Booking forms need a privacy notice, maintenance reminder messages need a separate commercial communication consent, and vehicle history records must be protected from unauthorized access. If there is camera recording on the premises, people must be informed about that too. In the work Globya delivers, KVKK requirements are never left out, and there is no extra charge for them.
Success indicators
| Indicator | What it tells you |
|---|---|
| Number of online bookings and quote requests | How well the site brings in business |
| Source of phone calls | Which channel brings customers |
| Visibility for make + service + neighborhood searches | Local competitive strength |
| Orders coming from part searches | Quality of the catalog data |
| Returning customer rate | Impact of reminders and satisfaction |
Where to start?
For repair shops, the easiest start is to begin photographing the work done in the shop today; a few shots before and after each job are enough. Next, list the makes you service and the types of service you offer. For parts suppliers, we check what format the parts data is kept in.
With that preparation, the site goes live quickly with real content. Posts from your social media accounts can also be organized and moved onto the site; we don't let the material you've already built up go to waste.
Frequently asked questions
Our Instagram account already works well; why do we need a website too?
Social media draws attention, but people who search "brand + service" on a search engine end up on a website. A site makes your social media content permanent and searchable, and the two feed each other.
How do we upload thousands of spare parts?
If the parts data is well organized in your ERP or supplier lists, it is imported in bulk. OEM number and compatibility fields are defined per product group.
We have several branches; can they all be on one site?
Yes. Each branch can have its own location page, opening hours and booking calendar.
What does it cost?
It depends on scope; we send a written proposal after the discovery call. As a first step, you can request a free preliminary analysis or write to us.