The journey of an order
The easiest way to see why integration matters is to follow a single order from start to finish:
- The customer adds a product to the cart on your website or on a marketplace.
- Payment is collected through a virtual POS (payment gateway) or a payment provider.
- The order is deducted from stock and sent to the warehouse.
- A shipment is created, and the tracking number goes to the customer.
- The invoice is issued, and a record is created in accounting or the ERP.
When each of these steps is done by hand, you lose time and the risk of errors grows. The goal of integration is to let this journey run on its own as much as possible.
Marketplace integration
If you sell both on your own website and on marketplaces — in Türkiye, Turkish marketplaces such as Trendyol and Hepsiburada — the biggest risk is stock mismatch: the last unit of a product sells on two channels at the same time, one order gets canceled and your store rating drops. With the built-in marketplace integrations in IMFLEXI, stock and prices are managed in one place and marketplace orders land in the same panel. Your team works from a single screen instead of hopping between different panels.
Payment and shipping
On the payment side, ready-made connections to bank virtual POS systems and payment providers are used; on the shipping side, to the major carriers. Printing shipping labels from the panel, sending tracking details to the customer automatically and following the return process are the parts of these integrations you'll notice most in day-to-day work.
ERP and accounting connection
In many companies, product records, prices and stock are already kept in an ERP or accounting program. In that case, the website should be fed from the ERP rather than being a separate source of data. A typical mapping looks like this:
| Data | Source | Direction |
|---|---|---|
| Product record and price | ERP | From the ERP to the website |
| Stock quantity | ERP | From the ERP to the website, at regular intervals |
| Order | Website | From the website to the ERP |
| Customer record | Website | From the website to the ERP |
Our integration service for connections specific to your company and our ERP reporting service for reporting on your sales and finance data are run by the same team.
Integration checklist
- Has it been decided which system is the master source for stock and prices?
- Are product codes the same on the website, the marketplaces and the ERP?
- Has the update frequency been set — real time or periodic?
- If the connection drops, who will be alerted, and how?
- Are returns and cancellations reflected correctly in every system?
Frequently asked questions
Which marketplaces do you work with?
We use ready-made integrations for the major marketplaces. If you need a channel that isn't on the list, we add it to the project scope and evaluate it.
My ERP is an old version — can it still be connected?
In most cases, yes. We first look at the ways your current system can provide data, then recommend the safest method.
If the integration breaks, will orders be lost?
No. Orders stay recorded on the website and are transferred once the connection is restored. Alerts that watch for this are also part of the setup.
You can go back to the full e-commerce service page, or write to us through our contact page to discuss your integration needs.