A manufacturer's website is often born like this: the factory grows, one day someone says "we should have a website too," and the job ends with a few machine photos and an "About us" text. Yet the person who visits your site most is neither the end user nor your competitor. Most likely it's a purchasing specialist, a project engineer or an importer abroad. This person doesn't know you, and before picking up the phone they're trying to answer one question: "Can this company do my job?"
In this article we try to answer, from the buyer's point of view, the practical questions factory owners ask us most often.
What does a buyer look at in the first 30 seconds?
Buyers don't come to your site for literature. They come with a short list and usually check it in this order:
- What do you make? Are your product groups clear on the home page, or hidden behind a generic phrase like "quality solutions"?
- At what capacity? Information such as your machine park, monthly output and minimum order quantity answers the question "should I give this company small jobs or big ones?"
- What certifications do you have? Are your quality management certificates, product conformity certificates and test reports visible and up to date?
- Who do I contact? Are the sales team's phone number, email and, if you have one, the export manager easy to find?
A visitor who can't find an answer to one of these four questions often just closes the page. And because no request ever came from them, you never learn what you lost.
Technical datasheet: PDF catalog or product page?
This is one of the most common questions. The short answer: both, but in the right order.
A PDF catalog is the digital version of the brochure handed out at trade fairs, and it's handy for downloading and filing. However, search engines don't read information inside a PDF as well as a product page, and visitors don't want to open a 40-page file on their phone. So each product group should have its own page, with information like dimensions, material, tolerances and standards presented on the page as text or a table. The PDF datasheet should remain a supporting document that can be downloaded from that page.
This structure also makes it easier for search engines and AI assistants to recognize you as "the company that makes this product." For more depth on the topic, see our SEO and GEO service page.
Should we show prices on the site?
For most manufacturers, no, because the price varies with quantity, material prices and delivery terms. But instead of prices, it's a good idea to share:
- Minimum order quantity or typical batch size
- A typical lead time range
- Whether you do custom dimensions or contract manufacturing
- Whether you send samples
This information directly improves the quality of incoming requests. Requests that aren't a fit for you decrease, and the right customers decide faster.
What should the quote form look like?
The most important part of a manufacturer's website is a well-designed quote request (RFQ, request for quotation) form. A form that only asks for "name, email, message" reaches your sales team with incomplete information, and the first two days go by in back-and-forth questions.
A good quote form asks a few fields that vary by product group: product type, quantity, required dimensions or material, delivery location and the option to upload a technical drawing. The way to do this without making the form longer is to use fields that open based on the visitor's choices. And so that the request doesn't get lost in an inbox, it should land in a tracking screen or CRM.
When do you need a multilingual site?
If you export or plan to, an English version is no longer optional; it's a requirement. But there's a common mistake here: running the Turkish text through machine translation and publishing it. A foreign buyer associates a broken technical translation with the company's approach to quality.
Our recommendation: first choose the language of your target market, prepare the product pages properly in that language, then expand. Each language should live at its own address so search engines can show the right language to the right country.
Checklist
| Question | Is it on your site? |
|---|---|
| Are product groups clearly listed on the home page? | |
| Does each product group have its own page and technical table? | |
| Are capacity, machine park and lead time information visible? | |
| Are certificates up to date and downloadable? | |
| Does the quote form accept technical drawings? | |
| Are incoming requests tracked in one place? | |
| Is there a properly translated language version for your export market? | |
| Is the site easy to read on a phone? |
How we do it at Globya
With manufacturers, we start by listening to the questions your sales team answers most often on the phone; the site's skeleton comes out of those questions. As your single point of contact, we plan the product structure, the quote flow and, if needed, the reporting of production data. You'll find our industry-specific approach on our manufacturing and industry page and the website side on our corporate website page. The new site is ready within the first 10 days, and your current site is left untouched in the meantime.
Frequently asked questions
Our product photos aren't good enough. Should we do a photo shoot first?
Not necessarily. It's usually more efficient to build the site with your existing images and gradually replace the photos, starting with the product groups that get the most visits.
Can we list customer names as references?
Only with your customer's permission. Without permission, an anonymous description such as "automotive supplier, monthly series production" also builds trust.
Can our own team update the site?
Yes. Frequently changing areas such as products, documents and news are set up so that your team can update them from the admin panel.
Where should we start?
You can call us at +90 850 432 55 13 or write to us through the contact page. Pricing follows a written proposal after the discovery call. Describe your needs now in 3 minutes
The Globya assistant is online 24/7; it answers right away and passes your question to the team if needed.