There is no single right answer to which pages a corporate website should have, but there is a clear way to find a good one. The page plan should be built from the questions in the visitor's head, not by copying a competitor's menu. In this article we first look at the basic questions every corporate website must answer, then at the pages that follow from them and how to structure the menu.
Four questions, four groups of pages
Whether they realize it or not, someone visiting a company for the first time is looking for answers to these four questions:
- What do you do? Products, services, solutions
- Who do you do it for? Industries, application areas, customer types
- Why should I trust you? About us, case studies, certificates, how you work
- How do I reach you? Contact, proposal form, location, dealer finder
A corporate website's page plan is these four groups adapted to your company. If a group is missing, the visitor looks for that answer somewhere else, often at a competitor.
Must-have pages
Pages almost every corporate website should have:
- Home page: States what the company does in one sentence on the first screen and routes visitors to the right section.
- Product or service pages: A separate page for each main product group or service. Squeezing everything onto one page makes life hard for readers and search engines alike.
- About us: The founding story, production or service capacity, the team and values.
- Case studies: Project or client examples shared with permission.
- Contact: Phone, email, address, map and a form.
- KVKK and cookie notices: These are a legal requirement under KVKK (Türkiye's Personal Data Protection Law); they live in the footer, but they must not be missing.
If you're wondering how to build the content of a service page, see our article on a service page that turns visitors into clients; here we focus only on structure.
Pages added by industry
On top of the basic structure, pages are added according to the nature of your business. A few examples:
| Company type | Key additional pages |
|---|---|
| Manufacturing and industry | Technical datasheets and document center, quality and certificates, facility and capacity |
| Wholesale and distribution | Dealer application, dealer login, brand list |
| Mechanical contracting | Completed projects, application areas, service request |
| Professional services | Team, methodology, frequently asked questions |
| Exporting companies | Language options, export markets, logistics information |
For a manufacturing and industry company, for example, making technical documents easy to find is the strongest reason a purchasing manager comes back to the site. For companies that work through a dealer network, the page plan is often completed with a login to a B2B dealer portal.
How should you build the menu?
Once the pages are defined, it's time for the menu. A few simple rules make it easier:
- Five to seven items in the main menu are enough. More than that makes choosing harder.
- Menu labels should use the visitor's language. "Products" instead of "Our Solutions," "About us" instead of "Corporate" is usually clearer.
- Contact should always be visible. Placing it on the right of the menu or as a separate button increases proposal requests.
- Submenus shouldn't go deeper than two levels. Three-level dropdowns become unusable on a phone.
- The footer is your second menu. Pages like data protection notices, careers and the document center fit comfortably there.
The URL structure is part of the plan
When planning pages, you should also decide what their addresses (URLs) will look like. Meaningful, short addresses that reflect the hierarchy explain the site's structure to both users and search engines. An address like /products/pump-group is far more descriptive than /page.php?id=42. For search engines to understand your site correctly, this structure should be planned together with your SEO and AI visibility work.
Common page-planning mistakes
- Piling everything onto the home page and leaving inner pages empty
- Covering the same topic on two different pages with nearly identical text
- Opening a "News" page and not updating it for years
- Listing products by internal codes or stock group names
- Leaving contact details on only one page
Page plan checklist
- Each of the four basic questions is answered by at least one page
- Every page has a single job
- Main menu has 5-7 items, submenus at most two levels
- Menu labels use the words your customers use
- Contact is reachable in one click from every page
- Data protection and cookie notices are in the footer
- URLs are short, meaningful and free of special characters
How we do it at Globya
We draw up the page plan before design, right after the first conversations. We bring together the questions your sales team hears most, the pages that get traffic on your current site and the needs of your industry, and give each page a single job. Once the plan is approved, the corporate website work moves fast; the first version is ready to browse within 10 days.
Frequently asked questions
How many pages are enough for a small company?
Coverage matters more than count. A five- or six-page site that clearly answers the four basic questions works better than a scattered twenty-page site.
Is a one-page website suitable for a corporate company?
It can work for an event or a single-product launch. For companies with several services or product groups, separate pages are the better choice for both users and search engines.
Is a blog a must?
No. If you have the time or support to produce content regularly, it helps your search visibility; if it won't be updated, it's better not to have one at all.
The Globya assistant is online 24/7; it answers right away and passes your question to the team if needed.