Blog
SEO and GEO articles
We have written down the questions our clients ask most often, the mistakes we see in the field and the methods that actually work.
Should you open the door to AI crawlers, or close it?
Should you allow or block AI crawlers such as GPTBot, ClaudeBot and Google-Extended in robots.txt? We explain training vs. search bots and how to decide.
10 September 2026 SEO and GEOYou opened Search Console. Now what should you look at?
Learn to read Search Console reports. We explain how to interpret clicks, impressions, click-through rate, average position and indexing data the right way.
5 August 2026 SEO and GEOIndustrial content starts with who is searching for what.
A keyword and content strategy for B2B and industrial companies. How to find low-volume but valuable queries and write for the whole buying team.
29 June 2026 SEO and GEOE-E-A-T, making trust visible on your site
What is E-E-A-T and how does Google assess trustworthiness? Bring experience, expertise, authority and trust signals to your corporate website with concrete steps.
23 May 2026 SEO and GEOllms.txt, should you add it?
What is llms.txt and does it really help AI visibility? We look at this unofficial proposal, what goes in the file and whether it is worth adding to your website.
17 April 2026 SEO and GEOWhy isn't your company mentioned in AI answers?
Why is your company missing from ChatGPT, Gemini and Perplexity answers? What GEO is, how AI search picks its sources, and how to prepare your website for it.
11 March 2026 SEO and GEOCan nearby customers find you on the map?
Show up on the map and in near-me searches with local SEO and Google Business Profile. We cover categories, reviews, consistent address data and your website.
3 February 2026 SEO and GEOStructured data — which markup belongs on which page?
What is Schema.org structured data and which markup goes on which page? Organization, product, article, FAQ and local business types explained simply with examples.
28 December 2025 SEO and GEOCore Web Vitals, without the jargon.
What are Core Web Vitals? We explain LCP, INP and CLS, Google's thresholds and the common causes that slow your site down, in plain, jargon-free language.
21 November 2025 SEO and GEORun a technical SEO audit yourself in one afternoon.
Run a technical SEO audit yourself with free tools. We walk you step by step through indexing, robots.txt, sitemaps, redirects, speed and mobile checks.
16 October 2025