Four questions, one page plan
A visitor to a corporate website is, without realizing it, looking for answers to four questions:
- What do you do? Product and service pages
- Who do you do it for? Industry or solution pages
- Why should I trust you? About us, case studies, certificates, process
- How do I reach you? Contact, quote request form, phone and map
We build the page plan around these questions. If a page serves none of the four, it is most likely not needed.
Sample plans by industry
The same four questions are answered with different pages in different industries:
| Company type | Key pages |
|---|---|
| Manufacturing and industry | Product groups, technical data sheets, production facilities, quality process |
| Mechanical and HVAC | Service areas, completed projects, service request form |
| Professional services | Areas of expertise, team, working method, articles |
| Healthcare and clinics | Treatments, doctors, appointments, patient information |
We cover the needs specific to your industry in more detail on our industries page; for manufacturing and industry companies, for example, how the product data is organized directly determines whether the site succeeds.
One job per page
If a page tries to introduce a product, tell the company's history and post a job opening all at once, the visitor does not know what to do. Search engines also struggle to understand what the page is about. That is why each page has a single purpose, a single main heading and a clear next step at the end: request a quote, call us, move on to the related product, and so on.
Content checklist
Before publishing any page, we check these questions:
- Does the first paragraph say what the page is about in one sentence?
- Do the headings give an idea of the content even to someone just skimming?
- Is there a concrete example, measurement, process or image?
- Is the visitor offered a next step at the end of the page?
- Are the paragraphs too long when read on a phone?
- Were the page title and description for search engines written separately?
Who writes the copy?
You know your company best; we know how to write for the web. Usually we take a short call or your existing documents and prepare the first draft ourselves; you only check it for accuracy. On technical terms and industry language, you always have the final say.
Frequently asked questions
How many pages should a corporate website have?
There is no fixed number. For a small service company, 6-8 pages may be enough; for a manufacturer with a wide product range, product pages can push that number into the hundreds. What matters is that every page has a job.
Do I need a blog section?
It is not required, but if you are going to regularly answer the questions your customers often ask, it contributes significantly to your search visibility. See our blog for examples.
What if I want to write the copy myself?
That works too. We edit your draft to suit how people read on the web and how search engines work, and get it ready to publish.
For the full service, go back to the corporate website page, or reach us through the contact page to talk about your plan.